comScore (SCOR) shares sold off 17% on Friday, and now trade near the low end of their trading range since the IPO, and are 45% below the 52-wk high of $42 (which was reached in large part due to positive comments by Jim Cramer on Mad Money late last year). The reason for the sell-off was confusion over earnings guidance for 2008 (given on the 4Q07 earnings release Thursday evening). I’ve seen this story too many times in my 10+ years on Wall St. One memorable situation exactly like this happened to AQNT a couple of years ago.
Sell-side analysts rely on CFOs for a lot of guidance, often too much, but it’s inevitable that things like tax expenses are complicated and justifiably require some guidance. Some background first…For companies that have historically reported pre-tax losses (and, thus, build up large stock-piles of NOLs, or net operating loss carryforward) and then turn the corner and begin to consistently report pre-tax profits, there will come a time when the company will reverse all or a portion of the large tax valuation allowance they have accumulated (i.e., they will record a one-time large non-cash gain) and then record a full tax rate on their P&L going forward (even though on a cash basis the company usually pays little or no cash taxes as it still has NOLs to offset pre-tax income). When this happens reported/FirstCall EPS is negatively impacted, but there is no impact of free cash flow (the true measure of EV, or enterprise value). The problem w/ SCOR last week, and others like it before, is that this change in tax rate is not anticipated (but should have been). This occurs sometime when companies do not prepare analysts for this accounting change ahead of time (i.e., guiding them to expect a full-tax rate in a future period and, thus, having them model EPS as such). Instead, investors and traders assumed that comScore was issuing 2008 EPS guidance that was substantially below analysts’ estimates, even though it was in-line when adjusted for this non-cash tax difference. In fact, the impact on the stock from this confusion was so great that comScore had to issue this press release during intra-day trading just to try to clarify the situation. The lesson is to pay close attention to you analyst’s estimates and the details of what they have assumed in them. This is fairly easy to do. Make sure to limit any surprises, especially technical accounting and/or non-cash items that can be anticipated. Even if you’re not sure of the exact amount/impact or timing, I’ve seen many CFOs discuss the possible changes ahead of time — elimiated or at least reducing negative situations like this.